I was approached by an up-and-coming independent band to rebrand their image, logo and album artwork for their debut album. The band's music is a clash between shoegaze and brit pop, so I felt a fun and colourful yet unique and independent style would mirror the band image and do the music they produce justice. The album title is "Effigy" meaning 'a figure created to be destroyed'. For the final cover I created an eye catching image of the greek goddess of music (3D scan taken from Geoffrey Marchall at Sketchfab) that appeared to be melting in the same colour pattern I had created for the rest of the brand image. See various ideas and creative processes for the rebrand in the slideshow above.